I worked closely with the client, instructional designers, script writers, and voiceover talents to design and develop highly gamified learning in Articulate Storyline. I illustrated a diverse set of characters and beauty products. To increase learner engagement, I created and programmed custom quizzes, putting associates in real-life scenarios.
The training courses were an immediate success. One product line sold out within 48 hours of launching the new curriculum. An associate said, “I assisted women with hair color the same day as taking courses, and I remembered the modules and what I had learned from them. I asked the right questions and followed through with an average of nine product purchases.”