"The purpose of Better Block is to work with cities, developers, and stakeholders to create quick, inexpensive, high-impact changes that improve and revitalize underused properties and highlight their potential." — betterblock.org
The goal was to advertise this event through vibrant visuals that represented the city and its community.
Concept, art direction, illustration and design.
My favorite part: creating my own custom typeface, "Meme Hand."