Coffee mate

COFFEE MATE x MEAN GIRLS:   

First in its category, Coffee mate debuted its pink colored creamer in collaboration with Paramount's Mean Girls on October 3rd, aka Mean Girls day. The design challenge was to create a nostalgic teaser and announcement post of the new flavor, using brand elements from both Coffee mate and Mean Girls.

For a teaser concept, we tied in the iconic AOL Away Message with elements from the Burn Book, using distinctive copy that fit both the Mean Girls and Coffee mate voices.

ROLE:

Concepts and lead design.

PRESS AND RESULTS:

"That's So Fetch..." — Food & Wine

"Mean Girls Coffee Creamer Is Coming to Stores and, Yes, It’s So Fetch" — Taste of Home

YTD highest engagement rate on both Facebook and Instagram.

NEW FLAVORS POSTS:   

Teaser and announcement posts for Coffee mate's newest flavors. Some are brand collaborations with design nods to the partnering brands; others are seasonal flavor announcements. Assets were sized for in-feed and for IG stories.

ROLE:

Concepts and lead design.

GIPHY STICKERS:   

Playful stickers created for Coffee mate to be used on Instagram stories.

ROLE:

Concept, design and animation.