COFFEE MATE x MEAN GIRLS:
First in its category, Coffee mate debuted its pink colored creamer in collaboration with Paramount's Mean Girls on October 3rd, aka Mean Girls day. The design challenge was to create nostalgic teaser and announcement posts of the new flavor, using brand elements from both Coffee mate and Mean Girls.
For one teaser concepts. we tied in the iconic AOL Away Message with elements from the Burn Book, using distinctive copy that fit both the Mean Girls and Coffee mate voices.