Roundtable Rebrand

CHALLENGE:   

Roundtable Learning is a company who partners with organizations to deliver engaging and impactful training programs. The company was looking to modernize their brand with the creation of a new logo, brand guide, printed and digital materials. 

ROLE:   

Concept, art direction, design and animation.

SOLUTION:

The new logo utilizes the letter “R” broken up into the shapes that make it up. It is meant to symbolize the many services and facets of Roundtable all operating together in a cohesive, complementary manner. Additionally, there are two shapes at the top and midpoint of the “R” that can be interpreted as speech bubbles. These signify the continual dialogue between Roundtable and its clients. This speech bubble is utilized in the secondary logo.