Coffee mate

COFFEE MATE x MEAN GIRLS:   

First in its category, Coffee mate debuted its pink colored creamer in collaboration with Paramount's Mean Girls on October 3rd, aka Mean Girls day. The design challenge was to create nostalgic teaser and announcement posts of the new flavor, using brand elements from both Coffee mate and Mean Girls.

For one teaser concepts. we tied in the iconic AOL Away Message with elements from the Burn Book, using distinctive copy that fit both the Mean Girls and Coffee mate voices.

ROLE:

Concepts and lead design.

PRESS AND RESULTS:

"That's So Fetch..." — Food & Wine

"Mean Girls Coffee Creamer Is Coming to Stores and, Yes, It’s So Fetch" — Taste of Home

YTD highest engagement rate on both Facebook and Instagram.

NEW FLAVORS POSTS:   

Teaser and announcement posts for Coffee mate's newest flavors. Some are brand collaborations with design nods to the partnering brands; others are seasonal flavor announcements. Assets were sized for in-feed and for IG stories.

ROLE:

Concepts and lead design.

GIPHY STICKERS:   

Playful stickers created for Coffee mate to be used on Instagram stories.

ROLE:

Concept, design and animation.