Lean Cuisine

MYREWARDS SITE:   

The purpose of the Lean Cuisine loyalty program is to drive buy rate and 1st choice consideration, of products.

Short Term Goals: Increase buy rate with heavy and super heavy users. Long Term Goals: Become preferred choice of users, improve brand engagement.

ROLE:

Design of all elements of the new site. Presentation & delivery of low and high fidelity mockups to brand. Handoff of mockups to dev team for implementation and development.

RESULTS:

Collaborating with the development team and with the Lean Cuisine brand team, we successfully designed and launched the MyRewards site. We followed Lean Cuisine brand guidelines throughout, creating custom iconography for clear, visual instructions. An email campaign was sent to all 200K+ current subscribers and an organic social campaign launched one week after the initial email (to 600K people) to help bolster the membership. View the site here.

2020 CAMPAIGN:   

Objective: Activate a holistic communications plan across touch points to deliver a breakthrough and newsworthy campaign.

ROLE:

Concepts, storyboard design, and Powerpoint presentation slide deck. Animation by The Lead's VFX team.

LIFE CUISINE POINT OF SALE:   

In-store graphics for Life Cuisine's new product line, featuring gluten free, low carb and meatless meal options. Pieces include: Freezer clings, freezer and shelf blades and door clings.

ROLE:

Design and print production.

STATIC PINS:    

Assets for Pinterest for both Lean and Life Cuisine, highlighting the key RTBs of their product lines.

ROLE:

Design.