Falls Better Block

CHALLENGE:   

"The purpose of Better Block is to work with cities, developers, and stakeholders to create quick, inexpensive, high-impact changes that improve and revitalize underused properties and highlight their potential." — betterblock.org 

The goal was to advertise this event through vibrant visuals that represented the city and its community.

ROLE:

Concept, art direction, illustration and design.

My favorite part: creating my own custom typeface, "Meme Hand."

SOLUTION:

I was living in Cuyahoga Falls at the time of this event, so I was very passionate about this project. I started by going to the downtown area, taking photos and sketching the historic buildings. Because the architecture is so recognizable, I chose to take the campaign design in this direction. I created bright and playful illustrations depicting the event location full of life and color — a sneak peek of what the block would become. 

AWARDS AND PRESS:

Gold ADDY Award - Integrated Media Campaign

"It's a new day in Cuyahoga Falls"

"Better Block gives Cuyahoga Falls residents a glimpse of Riverfront renewal possibilities"

"Reopened Front Street a boon to new and old Cuyahoga Falls businesses"